The New York Golf Center has three locations in New York City and has managed to create a unique niche in the golf retail world. Started by the Rhee family 25 years ago the flagship store on West 35th Street has now grown to a two story facility which includes a Golf Digest rated top 100 fitting center. The private fitting studios can be found in two of the locations; the Herald Square (W 35th Street) and the Grand Central (Park Avenue) facility and are a unique factor in that they have state of the art fitting technology thus giving the customer custom fit and custom built clubs under one roof. Josh Chervokas, COO of New York Golf Center explains “We feature world class custom build services through our partner Cool Clubs in Scottsdale Arizona who’s state of the art build shop is responsible for the crafting the tools of choice for more than 75 PGA tour professionals. Fittings feature only Trackman launch monitors and offer the latest premium golf equipment from Taylor Made, Callaway, Titleist, Ping, Mizuno, Miura and more. All specifications can be customized to a player’s specific needs to insure maximum performance and the best golfing experience.”
There has been a shift in the way golfers are purchasing they are making decisions to buy everything from clubs, footwear, balls and clothing from the perspective of technology rather than brand. One of the areas where there is a noticeable difference is in club fitting and the technology available. It is no longer one size fits all as Chervokas explains “You would never go out and buy one side clothing or shoes and just fit into them. That is what people were doing prior with golf clubs. The one size fits all is on longer the best option when we can help people get what is best for them then they play better golf and have more fun on the course and isn’t that the objective for all of us”. The goal at the New York Golf Center is to provide a premium golf experience and that also includes top of the line merchandise including things for the discerning golfer like a special case of Scotty Cameron limited edition putters for sale. They also have a pro shop at Chelsea Piers providing golfers the opportunity to try clubs while playing in the state of the art multi-tier hitting facility that overlooks the Hudson River and the Statue of Liberty. Truly a New York experience.