Sterling Golf Management Courses
Kevin Osgood has over thirty years of experience in golf course operations, and the last 20 years have certainly been sterling. Since 1993, he has presided over Sterling Golf Management, a company that has proven to be methodical in its approach to acquiring and operating golf course facilities in the area. He has spearheaded the company’s growth, stability, and reputation with a variety of course options, quality course conditions, and a strong emphasis on customer service.
A New Hampshire native, Osgood likes to proudly say he has performed “everything and anything” at a golf course since he was an early teen. He graduated from UMass-Amherst with a degree in turf management and has been a guiding force as a course superintendent, including past president of the Golf Course Superintendents Association of New England. Osgood established SGM with Newton Commonwealth GC as its first acquisition in 1993. The company’s stable now includes Chelmsford CC (1996), The Shattuck GC in Jaffrey, N.H. (2002), Norwood CC (2007), and Maynard CC (2012), as well as a maintenance contract with Fore Kicks GC in Norfolk.
There is plenty of variety in the SGM family of courses, but Osgood considers The Shattuck to be the shining star of the group. The Brian Silva-designed layout is regarded as one of the tougher layouts around with a slope of 153, coupled with its spectacular views, wildlife, and a cathedral ballroom that is a magnet for wedding receptions. Newton Commonwealth is a Donald Ross design near Boston College where 18 holes was skillfully crafted over a tight piece of land. Maynard CC is a private-turned public nine hole course, designed by Wayne Stiles in 1921, that is beautifully open and playable. Chelmsford CC is a mom-and-pop type nine-hole that is popular with local beginners and seniors. Norwood CC has a lighted driving range for evening enjoyment along with a wonderful 18 hole layout featuring some of the best greens in public golf. Of course, competitive pricing at all locations is a key component to SGM’s modus operandi.
“It’s a competitive market – that’s the reality of the game of golf in 2013,” said Osgood. “After the overbuilding of the 90’s, everything changed after 9/11. The economy and changes in philosophy pummeled the (golf) market. We have to take pride in our operations and attention to detail. It’s very much a hands-on operation geared toward customer service.”
In addition to golf course operations, Osgood’s resume also includes extensive experience in an executive capacity. He is a past president of the New England Golf Course Owner’s Association and now a member of its Board of Directors, as well as his tenure with the GCSANE. Osgood also serves on the Board of Directors of the Mass. Golf Association and recently became a member of its Executive Committee last fall. He is also active with the Francis Ouimet Scholarship Fund. Right now, Osgood is looking to grow SGM at the regional level.
“We’re actively pursuing good golf operations and putting in proposals,” he said. “Our cornerstone is running a good operation, with good service, and with a reasonable price point. We’re not looking to expand nationally, but if a good New England opportunity presents itself, we’ll look at it. We want to enhance our reputation in the golf course industry, serving the residents of New England with pride. We want to be second-to-none.”
Bob DiCesare is the golf writer for The Patriot Ledger in Quincy, MA and The Enterprise in Brockton, MA, both Gatehouse Media newspapers.